We believe that our continued success as a leading supplier of building materials in Lebanon is grounded in our purpose, values and conduct demonstrated each day through our passion for providing world-class service, ethical business practices, social and environmental awareness, commitment to our team members, customers, shareholders and partners.

1. We acknowledge and celebrate our company’s history and the contribution, both past and present, of our team members, customers and shareholders;
2. We have an unwavering commitment to our Five Corporate Priorities. We recognise that these priorities power our purpose and provide the foundation for our current and future success;
3. We continuously work towards creating and maintaining a workplace culture that:

• Values, recognises and rewards the contribution of our team members
• Motivates and inspires our team members to perform at their best
• Provides our team members with a safe, comfortable and enjoyable place to work
• Unifies our team members behind our common goals Encourages all team members to support and help each other;

4. We embrace change and we are committed to innovate and remain relevant to meet the evolving needs of our customers and our business. We encourage:

• Product and process revolution that tests the boundaries of our imagination
• Job rotation to foster a multi-trained workforce and team member skill set
• Providing our team members opportunities to improve and grow themselves
• Creating an atmosphere where ideas to improve are shared by all and considered seriously and in a timely manner
• Exercising Quality Control Circles